I am excited to say that I finally completed the Google Analytic certification. After taking a long online class familiarizing myself with Google Analytics and how it works I was able to take the final exam for Analytics
Rein, A. (4/25/17). Exam Certification [Screenshot]. Retrieved from https://www.google.com/partners/#p_profile
Google Analytics is a web service that Google provides to its users that allows them to track information from their personal website. By inserting a piece of java code into your personal website Analytics will send information, like user data, store data, and browser data to your Analytic account. With the information you receive, you can plan out marketing strategies or segment your audience. Being able to see what is happening, on your website can change how you create your brand.
For me personally, I want to build my brand as a movie lover on my WordPress blog. Now that I know how to use Analytics I can figure out how people use and find my site and what kind of people they are. I hope that knowing how to use this can help me build my brand better and in a smarter way.
In terms of building a resume, I hope that people in the advertising and communications field will see that I have completed Google’s Analytics course and be more inclined to hire me. I believe that knowing how to manage a site through Analytics is one of the strongest things for a college student to know when they graduate.
Rein, A. (4/25/17). Course Certification [Screenshot]. Retrieved from https://www.google.com/partners/#p_profile